become effective once we have posted a revised copy to this website or Ela App and you will be deemed to
have agreed to it if you continue to use our Website or Ela App post that date. If we make what we
consider to be considerable changes to this Policy, we will alert you through a notice on the Ela App,
on our Website, through an email, or through some other reasonable mechanism. Regardless of whether you
receive such a notice, you will be bound by any revisions to the Policy and it is your responsibility to
read and understand any new terms of this Policy.
Ela gives you a number of options regarding what information you will provide us:
• When you register to create an account with Ela (whether through Ela App or website);
• When you participate on a Community Group or other communication mechanism; and
• When you update a Ela App or the Website with information relevant to your fertility or menstrual cycle or pregnancy,
When you register with Ela you will submit a variety of information about yourself (such as gender, age, birth date, email address, mobile phone number) and as you use the Ela App you may submit a variety of other information (such as menstrual cycle, weight, temperature, occupation, hobbies, interests, pincode, locality, etc.). You may also choose to provide us with access to certain personal information stored by third parties including social media sites (such as Facebook and Twitter). The information we have access is controlled by your privacy settings and your authorization. You may (and may be required to) share information about or give us access to additional third-party websites or services. In addition to information about yourself, it may be possible for you to submit other content ("Content"), such as photos and other media, each of which you present through technology available through the Services, including but not limited to our forum. It is entirely up to you whether you want to submit this additional information, and whether you would like to make it available to others – although information you share on the forum will automatically be shared with others, including users of the app and others on the internet. However, Ela has no responsibility for how people you allow to view your Content (or the public if you make any information available to the public or post on the Forum) use that material, or to whom they may forward it.
Finally, we may use information that you include in emails or other communication methods to us to assist us in providing the Service, and we may publish that information on an anonymous basis. In addition, the text of any posting on any one of the forums, bulletin boards, or other similar publically accessible systems offered by Ela(including any marketplace or services) becomes the property of Ela, and may be republished by Ela in its sole discretion and will be made available to other people through the internet. In each case, we will collect and record the information you have provided.
Other than names and email addresses provided at your discretion, we don't generally
require you to give us any “Personally Identifying Information” about yourself, although of course all
the information about your health is extremely private.
Furthermore, when you use one of the Ela Apps, we may record information regarding the use of that Era
App, including your cell phone number, and if such facilities are enabled on your cell phone, your
location and similar information.
Finally, in order to provide the best possible service and to allow us to make certain internal reports and make recommendations, we collect aggregate information about the use of the app or website or wearable, including information about users accessing the Website or using the Ela App, such as Internet protocol addresses, browser type, browser language, referring / exit pages and URLs, other browser history, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, and the date and time (“Activity Information”).
WE DO NOT RENT OR SELL YOUR PERSONAL INFORMATION TO ANY THIRD PARTIES. WE DON’T
SHARE YOUR INFORMATION (OTHER THAN FORUM POSTS) TO SOCIAL NETWORKS OR OTHER PUBLIC OR SEMI-PUBLIC PLACES
UNLESS INSTRUCTED BY YOU TO DO SO. However, we may share your personal information with third parties in
an aggregate and anonymous format combined with the information we collect from other users.
We share your personal information with employees, affiliates, vendors, partners and third parties as required to offer the Services. This includes, but is not limited to, processing transactions, maintaining your account, responding to court orders and legal investigations, for litigation purposes, complying with audits or other investigations, and reporting to credit bureaus.
We may share your personal information as necessary in order for Ela to provide you Services, and possibly to tell you about products and services of interest to you. We also may decide to share your information for joint marketing purposes with other companies.
We will share your information with any party when required by law or by a government request to do so or to combat fraud or criminal activity.
We make your profile available to other users according to the privacy settings you set for yourself as part of your profile. Your user name will be identified to us and to any recipient of messages you send through the Services including on forums. We also use your name, email address and other information on our system to notify you of new product releases, service notifications, and to solicit your feedback and input. In the event that we decide to allow you to submit other information about yourself, the availability of that information to other users will also be controlled by privacy settings you may set for yourself.
You understand and agree that we may access, preserve, and disclose any information we may have about you and the contents of your account if required to do so by law or in a good faith belief that such access, preservation or disclosure is reasonably necessary to avoid liability, to comply with legal process, such as a search warrant, subpoena, statute, or court order, or to protect our rights and property, or that of our affiliates or the public. Ela is not required to question or contest the validity of any search warrant, subpoena or other similar governmental request that it receives. Ela may maintain copies of your content indefinitely, even after you terminate your account.
We may use this information to verify your identity, verify your address, or manage risk. We may also use information to perform and improve our Services, contact you, conduct research, and provide anonymous reporting for medical research. For example, we may use information to provide customer service and support, process transactions, resolve disputes, collect payments, prevent illegal activities, customize the Services and recommendations, reduce risk to all parties involved in our transactions, and verify the accuracy of information.
We may use information to deliver targeted marketing, products, or service update notices, and promotional offers based on your communication preferences. We may combine your information with information we collect from other companies and use it to improve and personalize the Services, content, and advertising. We may also do so in order to improve our prediction methodologies and algorithms.
Be advised that if you send messages or post material on or forums or elsewhere
containing personal information, that information may be collected and used by others. The Services
provide a number of tools that you can use to control the availability of your profile and other
personal information, but forum posts will be available to the general public. You can edit your profile
and other information at any time through each of the Ela Apps and/or the Website.
You can terminate your account at any time which will remove your profile and other personal information from view. Ela, however, may (but is not obligated to) keep information about you that is on its system following your termination and your forum posts will continue to be available online.
We reserve the right to transfer your personal information in the event of a
transfer of ownership of Ela or the acquisition of substantially all the assets of Ela related to the
business which collected such information, such as acquisition by or merger with another company
(including an acquisition of less than all of the assets of Ela). In such an event, Ela will notify
users who have provided email addresses when information about those users is transferred and becomes
You may decide to provide us with another person's email address so that person may
be invited to join Ela or so that we may facilitate your communication with other people through the
Services. You may also provide us with another person's contact information for purposes of delivering
information through the Ela Apps. We use this information to contact and, if necessary, remind that
person that he or she has been invited to join Ela or received content through one of the Ela Apps. All
invitees are provided with the option not to receive further invitations from Ela. We may disclose such
information if required to do so in order to comply with legal process, as described above.
The Services may contain links to other web sites, and content in the Ela Apps may be hosted by other web sites. These other sites maintain their own policies regarding cookies and the collection and use of personal information. It is up to you to review those policies yourself.
We use industry standard security measures to protect your information so that it is not made available to unauthorized parties. If you have any questions regarding which measures and techniques we use, feel free to contact us. We store and process your information maintaining physical, electronic and procedural safeguards. We maintain physical security measures to guard against unauthorized access to systems and use safeguards such as firewalls and data encryption. We enforce physical access controls to our buildings, and we authorize access to personal information only for those employees who require it to fulfill the responsibilities of their jobs.
Please contact care at elawoman.com if you would like to receive a copy of this document showing changes from previous versions.
How You Can Reach Us. If you have questions or concerns regarding this policy, you should contact us at care at elawoman.com