Fair Treatment Value is an algorithmic pricing engine by Ela that suggests Fair Value for almost all Fertility Treatments. Fair Treatment Value is built on Ela's proprietary technologies and data science. It takes into account pricing values of numerous Fertility Specialists and Centers in a city combined with Patient Feedback to suggest the fair treatment value. Fair Treatment Value is category agnostic pricing engine and suggests unbiased fair value. Ela's Fair Treatment Value uses data science and empirical evidences in terms of past curves, margins and spreads.