Fair Treatment Cost is an algorithmic pricing engine by Ela that suggests Fair Cost for almost all Fertility Treatments. Fair Treatment Cost is built on Ela's proprietary technologies and data science. It takes into account pricing values of numerous Fertility Specialists and Centers in a city combined with Patient Feedback to suggest the fair treatment cost. Fair Treatment Cost is category agnostic pricing engine and suggests unbiased fair cost. Ela's Fair Treatment Cost uses data science and empirical evidences in terms of past curves, margins and spreads.