Nova IVI Fertility (NIF) is the among the largest service providers in Fertility Space. NIF aims to bring advanced Assisted Reproductive Technology (ART) to India in partnership with IVI of Spain. The partnership has resulted in a substantial addition to Nova's IVF services and technology, including proprietary software, training, and quality management. Nova IVI Fertility was launched with the commitment to offer standardized and ethical infertility treatment, as well as addressing the urgent need for an organized institutional provider for fertility treatment. In addition to providing core procedures such as IUI, IVF and Andrology services, NIF offers several state-of-the-art technologies such as Vitrification for preserving embryos and eggs, Embryoscope and ERA to find out the timing of the uterus' capacity to accept embryos - all procedures that significantly improve the chances of a pregnancy following IVF-ICSI, even in patients with multiple previous failures. NIF also offers another sought after advanced technique known as IMSI (intracytoplasmic morphologically selected sperm injection). This is an upgrade of ICSI (intracytoplasmic sperm injection), where the embryologist carries out the fertilization of the oocytes using an extremely high-powered microscope to select the sperm cells with the best morphological quality. Nova is visited by Dr. Puneet Rana Arora.