Your Treatment Journey With ElaWoman

Transparent . Independent . Personalized

With a team of experienced Healthcare Experts, Researchers, Social Scientists, Psychologists and Technicians and with a collective experience of more than 40 years into Fertility Research, Ela is dedicated towards finding the best fertility solution for couples. With Ela, you get the benefit of having a personal health assistant, to help you at each and every step in your goal of having a baby and realizing your dreams. Ela is an end-to-end fertility platform that enables us to help our users through all of the following aspects


We list and help you find the best rated IVF Doctors, Fertility Centres and Surrogacy Clinics, by mapping your specific health problems and matching those to the best specialists available based on Fertility issue, budget and experience. Our algorithms compare treatment prices, doctor experience, hospital/clinic/centre facility offerings, IVF rates, Success rates and your budget to decide on the best treatment available.


Get access to our unique technology platform ‘Ela Connect’ to allow us remove all “friction points” in your fertility health – from multiple Fertility Specialist Appointments to Diagnostics tests, Financial help, Legal aspects, and where possible helping you to naturally conceive through Ela App – we take care of it all.

Second opinion

We help you not only in finding the best fertility specialist but also provide second, third and multiple opinions across the nation. We also help in communication with your present specialist, wherever needed.

Records and Appointments

We help you maintain Digital Records including diagnostic reports, prescriptions, receipts, that's all and keep a note of all your appointments – past and upcoming – through out your journey!

Concierge Services

We not only help you connect to best fertility specialist but also facilitate you throughout your treatment by providing support in various forms. We make your relationship better with the specialist and the centre and smoothen your treatment process.

Community Access

Get connected to other fellow members to discuss your problems with patients having similar fertility problems, couples going though a similar phase of life and successful users who are now happy parents and learn from their experiences.

Fertility Friend

Ela is your true fertility friend who walks alongside throughout your fertility journey to help you achieve the happiness of parenthood. Once you finalise the doctor, we provide complete support during the treatment and thus providing the best-assured healthcare experience.

We want to be your most independent, reliable and trusted friend in your pursuit of completing your dream of Parenthood.

How much you want to be a Mother and how much you want to have a baby – Elawoman understands that, which is why we’re committed to making your dream a reality. You can always take Ela as the most dependable source for verified Medical and expert content and believe in all our Fertility experts to serve you in the best most independent way. We aim to serve you with quality Fertility healthcare facilities. Elawoman understands the fact that motherhood is a dream you might be pursuing for years. Every member of Ela believes and practices that trust and reliability goes hand in hand. Over thousands of couples across the world have trusted us to achieve their successful conception of a baby. You are at the right place if you are searching for some gynecology or infertility related information or want to know more about an infertility clinic or specialist. You will find useful medical content as well as support of expert professionals who cater to requirements of the patients from general medicines to gynecology and infertility health.

Meet the Team

Elawoman team comprises some of the finest talents across the country. Professionals in different segments of the organization which including editorial, marketing, media, product management, and engineering supercharge the progress of the firm.

Ankit Gupta
Admin Executive
“Working with Elawoman is a very great felling. I get so many new things to learn here. Working with Yogesh Sir is a very exciting and challenging”
Himanshu Vedi
SEO Executive
“To begin with, the most astounding piece of Elawoman is it doesn't make you feel like you are a worker. It feels like a family. Work is great and awesome seniors to manage.”
Jyoti Karakoti
SEO Executive
"Elawoman Is the Best Online Platform to Help the Patients Financial..Jyoti loves to Work with ELA. She said, she gets help from her Sr. SEO Manager for her growth in career"
Arun Beniwal
SEO Analyst
I get great satisfaction in being in a role that I can make a small difference in someone’s life. I work with people who are intelligent, fun and responsible.
Sushma Siwan
SEO Executive
She loves working in Ela because of the friendly atmosphere here. And sir, ma’am are also good and friendly, She is very happy to work as an employee in this company.
Nisha Mehta
Senior SEO Executive
Nisha loves working with ELA because it genuinely cares about the people who use our services and the staff who work hard to achieve great care and want the best experience for both.
Abhishek Sharma
Senior Product Analyst
Abhishek is the backbone of the company. He is responsible for leading the technology development and innovation efforts for Elawoman
Rajan Magar
SEO Executive
Rajan is responsible for the organic growth for the company. He looks out for the key trends in the Invertility industry and strategise the plan for organic growth

Medical Affairs

Elawoman has a dedicated medical affairs team which make it a point to keep Ela’s content, services, and products as per medical integrity standards. Our medical affairs team also deals with a widespread network of clinics and doctors. We make sure that the information you receive is accurate, proven, and trustworthy for the readers.

Dr. Ruchi Malhotra



Dr. Anubha Singh



Dr. Sushma Singh



Dr. Purvi Dave



Ela's Expert and Leadership

Each of the content pieces published on Elawoman are drafted under the expertise of well trained and qualified Ela Specialists and Doctors. The Ela Specialists contribute to different sections of Elawoman website, which includes fertility treatments, surrogacy, male fertility, fertility boosters, baby planning, and pregnancy delivery procedures. Some of the eminent ones are listed below.

Malti Bhojwani
Managing Director and Chief Gynecologist at Malti Hospital
Topic : In Vitro Fertilisation (IVF)
“Malti Bhojwani is an IVF and infertility specialist specializing in IVF, IUI as well as Abdominal and Vaginal Hysterectomy procedures. Dr. Malti completed MBBS, DGO and MD in Obstetrics and Gynecology from Baroda Medical College in 1975, 1978, 1979 respectively.”
Ruchi Malhotra
DGO, DNB - Obstetrics & Gynecology, MBBS, MNAMS
Head of the FSIVF and Research Center
Topic : In Vitro Fertilisation (IVF)
“She is a an IVF Specialist in North Delhi and dynamic gynecologist practicing Gynecology for a long time. She specializes in treating the problem of Infertility. She completed her MBBS in 1992 from Lady Harding Medical College and pursued post-graduation in Obstetrics and Gynecology.”
Sanghamitra Chakraborty
B.A - English Literatue Topic : In Vitro Fertilisation (IVF)
"Sanghamitra Chakraborty is currently the Editorial Director, Prevention and Women’s Health. A passion for health and fitness brought her to the magazine. The power of well-researched information on health and fitness can change the way you live your life. She's a genuine test case!"
Dr Richika Sahay
DNB (Gold Medalist), MBBS
Chief Consultant at India IVF Clinic Delhi and Gurgaon
Topic : Surrogacy
"Dr. Richika Sahay Shukla is an infertility IVF specialist doctor and surrogacy expert in India IVF clinic at Delhi and Gurgaon . She has experience of 10 yrs in Obstetrics & Gynecology and has over 6 yrs. Experience in Infertility IVF-ICSI and surrogacy. She has expertise in doing In- vitro fertilization(IVF) /ICSI by various protocols and in difficult cases.”
Dr.Anitha Mani
Infertility Specialist & Laparoscopic Surgeon at GIFT IVF Centre, Cochin
Topic : Surrogacy
"Infertility Specialist , Laparoscopic Surgeon & Surrogacy Specialist with overall experience of 18 years. Completed MBBS, Kottayam Medical College, MRCOG, Royal College of Obstetrician and Gynaecologist , DFFP, ART Warwick university, London. She has performed more than 5000 Laparoscopic surgeries without a single case of complication or mortality.”
Malini Goyal
M.A - Ancient History
Senior Editor
Topic : Surrogacy
"A journalist curious about how a growing economy is changing us as a nation and a society. A vast experience as a Blogger. Have a deep knowledge in regards to women health and infertility treatments. Her job includes brainstorming and also open to discuss and give expert suggestions on different platforms"
Dr Hasibul Hasan Shirazee
Doctor at North Kolkata Infertility & IVF Centre
Topic : Fertility Treatments
"Dr Hasibul Hasan Shirazee is currently the director at North Kolkata Infertility & IVF Centre. He is completed MBBS and DGO along with Doctor of Medicine from Aligarh Muslim University and FNB from Institute Of Reproductive Medicine, Salt Lake City, Kolkata in Reproductive Medicine.”
Rajeev Agarwal
Fertility Expert and Laparoscopic Surgeon
Topic : Fertility Treatments
"He is one of the top notch and most sought after Gynecologist, infertility specialist and Laparoscopic surgeon in Kolkata. Dr. Agarwal has delivered over 100 guest lectures at National and International conferences. He has been awarded the Kumud Tamaskar Award for his work on PCOS."
Neeraj Saxena
BA, MA Journalism
Editor, Wellness & Organic Facilitator
Topic : Fertility Treatments
"He has been a mainstream journalist for 27 years, having worked for Indian media companies comprising newspapers and websites. He is currently working on my his passions which is into Media, content, Wellness, Organic Farming, Spirituality, Values education."
Dr Shivani Sachdev Gour
MBBS, MD Topic : Intrauterine Insemination (IUI)
"Dr. Shivani Sachdev Gour, Founder & Director of SCI Healthcare, SCI IVF Hospital and SCI International Hospital is a state of the art fertility centre located in Kailash Colony, New Delhi. Dr. Shivani completed her graduation and speciality training in Gynaecology and Obstetrics from Mumbai.”
Aarti Gupta
Clinical Embryologist at Ajanta Hospital and IVF Centre
Topic : Intrauterine Insemination (IUI)
"She is a Research Associate and Project Assistant at The National Bureau of Fish Genetic Resources, She has been a part of a number of significant Biotech/Molecular biology research projects.During her project and PhD, she was responsible for screening molecular markers.”
Gagan Dhillon
M.A - Communication
Topic : Intrauterine Insemination (IUI)
"She is a Freelance Lifestyle and healf Journalist, after completing her masters in Mass Communication, she has worked with India Today for about 3 years and is now working with Reader's Digest.”
Neha Misra Mutluru
Founder at BirthSense™ - Pregnancy, Birthing & Your Newborn
Topic : Pregnancy Delivery
"She is a Lamaze Certified Childbirth Educator, Birth Doula, Pro-member of the Evidence Based Birth Academy USA., and a Breastfeeding Counsellor. She has graduated from Symbiosis International University in Marketing and later on worked at ITC as a Brand Manager.”
Neha Sharma Gala
Pregnancy Fitness Educator
Topic : Pregnancy Delivery
"Neha Sharma Gala believes every individual must aim to be fit, in order to maintain their overall well-being. According to her, a combination of healthy eating habits, regular physical activity and stress-free lifestyle contributes to a healthy lifestyle.”
Piyasree Dasgupta
Assistant Editor
Topic : Pregnancy Delivery
"She is in charge of the features team which covers a wide range of beats including gender, society, arts, lifestyle, culture, social media and partially, entertainment. Her job as a features editor involved brainstorming with the team to discuss stories that haven’t been deftly explored in the digital or mainstream media, exploring new, interesting angles to cover the same story being published.”
Richa Sharma
Senior IVF And Fertility Consultant
Topic : Fertility Basics
"Dr. Richa Sharma, with her acclaimed and prominent career in the field of Obstetrics, Gynaecology and IVF, has been serving in this field with utter determination and dignity. She has worked in highly reputed fertility centres both domestically and abroad and has an experience of 14 years in Obstetrics & Gynaecology.”
Pranay Ghosh
Director and Fertility Consultant at Elixir Fertility Centre
Topic : Fertility Basics
"Dr. Pranay Ghosh is a fertility specialist with extensive training in both clinical and embryology aspects of fertility treatment in some of the best IVF centers of the world including NURTURE (Nottingham, UK), NUH CREST (Singapore)”
Ankita Rajeshwari
Assistant Editor
Topic : Fertility Basics
"Ankita is an editor at where she writes and edits clean energy news stories and features. With years of experience in the news business, Ankita has a nose for news and an eye for detail. Prior to Mercom, Ankita was associated with The Times of India as a copy editor for the organization’s digital news desk.”
Puneet Kochhar
Obstetrician-Gynecologist & IVF Specialist
Topic : Fertility Tracking
"Dr. Puneet K. Kochhar is a clinician par excellence with extensive experience in the field of ART. She has previously worked as Assistant Professor at the prestigious Lady Hardinge Medical College, Delhi and as Consultant Gynaecologist and IVF specialist at the world’s First IVF center at Bourn Hall Clinic.”

Panel of Doctors

In this journey, we have had the privledge to receive mentorship from deeeply experienced IVF specialists and Doctors. Below we have listed a few of our esteemed Doctors.

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Ela Insider

As a valuable patient of Elawoman, you may want to know about different happenings, news and social work at Elawoman. Below you will find the information and latest news about Elawoman in terms of healthcare facility seekers to expert medical professionals in the field of maternity and fertility healthcare.

Fertility platform Elawoman raises $3 million in series A round

The company said that it would use the funds to further enhance its technology platform and expand in non-metro cities as well as within the Asia Pacific region.

  • By ET Bureau
  • Oct 11, 2018, 04:54 PM IST
Elawoman: Your fertility guide

Elawoman, a data driven womens health and fertility company, announced the launch of its endtoend fertility platform and app ELA, designed to help couples to meet their fertility goals

  • By Hans India
  • Sep 09, 2018, 05:30 AM IST
After four decades of IVF, what’s the future of fertility treatment?

Professor Simon Fishel has been called a “mad scientist” more times than he cares to remember. In the four decades he’s worked in fertility – a career that started in the team behind the first IVF baby in 1978 – he has been insulted by strangers

  • By ET Bureau
  • Oct 11, 2018, 04:54 PM IST

Ela believe in Transparency

With increasing fertility problems worldwide and escalating need of awareness, Ela Woman was born as a one-stop solution portal to all fertility needs and treatments. Our mission is to facilitate patients with a transparent and robust system into Fertility Health across the globe - a system, which provides unbiased transparent information across Doctor Data, Treatment Pricing, Clinical Success rates and past patient reviews. Ela is a platform where you can find not only the best specialist for your treatment but also get end-to-end assistance through your entire journey of Parenthood in the most transparent and independent way. Ela never charges its patients and users; so all our services are completely FREE. We do this to make sure that our mission is achieved without any hindrance to our users and the quality of service is the same throughout. We further aim to provide an open platform where couples can discuss, consult and educate each other through an all-round fertility Ecosystem.

Why ELA as your Fertility Facilitator

Best Discovery Tool

We provide information of over 5000 Fertility Hospitals & Doctors for IVF, IUI, ICSI, Pregnancy, Sexologists and Surrogacy Treatments. With this, Ela is the most resourceful platform into Fertility and Pregnancy in India. By using our technology infrastructure, our patients are able to manage their treatment end to end with no friction points all along the way.

Clear Pricing with no hidden costs

Our Service is completely FREE to its patients and users. Moreover, we make sure that fertility centres and doctors are committed to providing a transparent pricing structure for all fertility treatments. We tend to keep our technology platform free and open to all its patients. ELA guarantees lowest treatment cost for all Fertility Needs.

Transparent Practices

Our Business and Research team is dedicated towards finding you the best Fertility specialists, IVF Doctors, Gynecologists, Obstetricians, Sexologists and Surrogacy Centres with a multilevel verification system in terms of Success Rate, previous Patient Feedback and Doctor Qualifications. We have a completely independent and unbiased system in place to do this.

Fair Treatment Value

Ela has build an AI driven platform, which curates the treatment costs of over 15000 fertility doctors and Hospitals across the globe. We provide you the estimation of the most reliable fair treatment value for your fertility treatment - you should be paying.

Loans and Legal Assistance

Elawoman assist you to get loans for all your medical treatments. Most of these Medical loans start at 0% interest rate. We also provide legal assistance through our network of lawyers and law firms for any legal support you might need as part of your journey - Donor, Surrogacy, FET, ICSI, or IVF.

Creating awareness

Every day we generate new articles and health news for you through our Ela Woman Reads section - providing a vault of knowledge related to fertility and sexual health. Our Patient community platform is the biggest Fertility Platform in the world.

What Our Patients are saying

Services Offered

Domestic Patients

We work with you for your Fertility management, by providing the following services:

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International Patients

We research, recommend, plan and implement your entire experience.

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Corporate Patients

Ela has created an entirely new approach to manage health of your women employees and that of your company. We use an approach to create a health status report for all alike and a special report for your women Employees. Moreover, we create a 360-degree corporate health report and an annual plan for the organization as a whole in terms of being Stress free and full of energy.

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Ela Technology

Ela Connect - For the Patient

A highly automated technology platform, accessible directly by the Patient, provides:

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Ela Radar - For the Fertility Doctor

An all in one portal to help Doctors maintain the practice management software with optimal treatment for each individual patient including:

Contact Us

  1. Do you have any doubts or queries with medical aspects of content on our website ?
    1. While we’re unable to provide any personal health advice, we do offer medically verified content on our platform for you to understand your health condition better. If you have any doubts about content present on our website, then you can drop an email at and we will get it sorted at the earliest. If you are facing any medical emergency, then please call your local emergency services immediately.
  2. Where can I find answers to basic queries about Elawoman ?
    1. You are free to check out Elawoman’s FAQ’s page on our website to find answers to all basic queries regarding Elawoman.
  3. Are you interested in joining our team ?
    1. If you are interested in joining our team, then you can drop an email to us email at with your Resume and short Cover Letter.
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